A 6m version of Claydon’s new Evolution mounted drill working on E. T. Claydon & Sons’ 325ha arable farm, where potential customers can see first-hand the benefits of the Claydon Opti-Till system.

Supported by a £267,400 Growing Business Fund Grant from the New Anglia Local Enterprise Partnership (NALEP), the project will help the company manage an unprecedented increase in orders.

Demand is expected to grow further in 2023 as the business works with its dealer and distributor partners to develop sales of its Evolution and Hybrid drills, Straw Harrows, TerraStar light cultivators and TerraBlade inter-row hoes.

Company CEO Jeff Claydon commented: “Unlike many other companies in the UK farm machinery sector which import machinery made overseas we design, test and manufacture all our products from scratch, employ local staff and benefit the UK businesses which supply us.”

An arable farmer, Jeff founded the company in 1981 to launch the Claydon Yield-o-Meter, the first device to provide an accurate ‘real-time’ reading of crop yields on a display in the cab of a combine harvester.

In 2001, when grain prices fell to levels that made combinable crop production uneconomic using traditional establishment methods, Jeff developed the Opti-Till Direct Strip Seeding System to reduce costs without adversely impacting output, thereby securing the future of his family’s farm.

Today, Opti-Till is helping farmers all over the world save the equivalent of up to £250 per hectare on the cost of establishing combinable crops across the widest range of soil types and conditions. The system combines stubble management and strip seeding techniques that have been proven for over 20 years.

Compared to traditional methods, these enable farming businesses to operate much more efficiently, profitably, and sustainably, using just 10 percent of the fuel required for a traditional plough-based system. The significant fuel savings come in addition to yield, soil fertility and environmental benefits.

“Farmers all over the world face growing political, social, environmental and economic pressures, which the Opti-Till Direct Strip Seeding System helps them to address,” the CEO said.

A “quantum leap forward” for the company

In 2015, Claydon was awarded the New Anglia Local Enterprise Partnership grant to help the business develop in three stages. The first of these was the construction of new offices adjoining the company’s existing production facility to house additional staff with the goal of supporting customers in the UK and overseas.

Planning permission for the new building was awarded in March 2016 and work started in July the following year, with Claydon employees completing the ground works, construction and fitting out of the building involving suppliers and contractors from across the Anglia region.

Blending in with the existing workshop building and surrounding countryside to minimise their visual impact, the two-storey offices provide 365m² of accommodation for up to 27 full and part-time staff on the top level.

The ground floor is dedicated to visitors, with two meeting rooms, a dealer training and presentation studio which can accommodate up to 50 people, along with commercial-grade catering facilities.

What’s more, a £100,000 investment in solar technologies provides 100kW/h of electrical energy, reducing the use of electricity from the National Grid at the site and minimising the company’s carbon footprint.

The second stage in the company’s development, which has just been completed, involved the construction of a new assembly building on the footprint of derelict former farm buildings. Mr Claydon added:

“The company is growing rapidly and massively, a highly skilled team is in place, but additional production capacity is needed to manufacture Claydon Opti-Till products to fulfil demand from markets all over the world, including the UK where sales have doubled.

“Despite huge uncertainties caused by Brexit and Covid-19, in July 2021 we decided to go ahead with the new building to mark the company’s 40th anniversary. Claydon staff completed the footings in the winter of 2021 and construction started in summer 2022.

“The project was managed in-house but, due to difficulties in obtaining contractors and materials, progress was slower than anticipated,” he noted.

Claydon’s focus is currently to recruit additional staff to fill the range of vacancies available at its Wickhambrook factory. With the requirement for staff in the assembly and yard area alone set to triple in 2023, the company is looking to fill rewarding opportunities across all sectors of its business, from design, procurement and sales positions to welding, painting, fabrication, and assembly roles.

Despite significant expansion over the years, Claydon Yield-o-Meter Ltd remains a family-owned business, one which is being steered into the future by Jeff’s two sons, Spencer (commercial director) and Oliver (operations director), who added:

“This significant investment we have made in these new production facilities will help us to take a quantum leap forward to meet demand for Claydon products and is a key part of our long-term plan to develop the potential which exists all over the world.”

Jeff Claydon (right) and Oliver Claydon in the new assembly building.

The post Record demand leads to expansion of UK machinery manufacturer Claydon appeared first on Farmers Guide.

Stock photo for illustration purposes only.

The organized crime conducted at the medium-sized processor, which cannot be named for legal reasons, was reportedly happening until at least the end of 2020. Former employees have also accused the plant of regularly ‘washing’ hams that are visibly off, or mixing rotting pork with fresh product for further processing.

The meat produced by the company then went on to be sold on the shelves of major retailers like Tesco, Asda, Co-op, Morrisons and Marks & Spencer in products such as ready meals, quiches, sandwiches and other food items.

Other customers include food manufacturer and distributor Oscar Mayer, which supplies Sainsbury’s, Aldi, Ikea, Subway and airline food producer Dnata, and major brands Princes and BidFood, a media outlet said.

Evidence has also been reported that Danish pork was delivered to the factory, which is otherwise only allowed to be sold on mainland China. A former employee told investigators that EU bacon medallions were being bought at £1/kg and sold on as British for about £12/kg.

According to the National Pig Association (NPA), the company under investigation is understood not be a primary processor with direct links to UK pork producers.

The FSA and the NFCU are reported to have been aware of the activities taking place at the processor since 2020. Upon suspicion of food fraud in September 2021, the initial retailer was notified at the same time that the NFCU first acted against the food business involved in the scandal.

Later, in December 2021, the FSA issued a warning for the industry to be aware of premium status products, including country of origin claims, to enable them to apply extra due diligence in their checks.

Darren Davies, head of the NFCU, said: “The FSA advised retailers last year [2021] to check their cooked meat supply chain and to apply extra due diligence in their checks. We don’t give out these alerts without a reason.”

“Nobody should be complacent”

Working with partner organisations, the FSA, being a national regulator and the last line of defence against food fraud, made an unannounced visit on 22^nd March 2023 to the premises linked to the live criminal investigation into alleged food fraud. Three people were arrested as a result and have now been released under investigation.

Emily Miles, chief executive of the FSA, commented: “We are continuing our criminal investigation into how a meat supplier allegedly provided products labelled as British when they were in fact sourced from other countries.

“This is a live investigation which means we are looking into all new lines of inquiry with the relevant local authorities, including investigating potential food hygiene breaches. This is alongside the work we are doing to investigate food fraud.”

Ms Miles added the investigation to date gave no indication that food is unsafe or there is an increased risk to consumers.

“Criminal investigations take time and need to be done with due process and fairness. The FSA will work tirelessly on behalf of consumers to ensure that this criminal investigation is done to the highest possible standards.

“I do want to emphasise at a time when cost pressures and other challenges mean the risks of food fraud might be increasing, it is vital everyone involved in the food chain works to ensure that food is safe and what it says it is,” she stressed.

The organisation declined to give any further details over concerns this could impact the criminal investigation or any future proceedings.

Responding to the news, Nick Allen, CEO of the BMPA, urged all supply chain players to maintain vigilance and take prompt action when food fraud is suspected to uphold the reputation of British meat.

“The industry has come a long way since Horsegate 10 years ago, but this latest issue highlights the fact that nobody should be complacent,” he said.

“Criminal activity will always find new ways to beat the system. This issue also highlights the need for the NFCU and industry to work more closely together and share intelligence with a greater emphasis on prevention rather than prosecution.

“There also needs to be greater use of technology and data to provide checks and balances. It is in no one’s interest that we have stories like this hitting the headlines and it undermines all the good and responsible work that has gone on and continues to go on in the industry,” Mr Allen concluded.

NPA calls for robust action on behalf of producers

NPA chief executive Lizzie Wilson said the revelations brought to light by Farmers Weekly were shocking and called for the authorities to do everything in their power to make sure businesses breaking the law in this way are held accountable.

“NPA is disgusted that such criminal behaviour still allegedly persists within the meat processing supply chain, despite it being previously brought to the attention of the competent authorities,” she said.

“This report suggests that this business has been able to profiteer from illegally labelled pork whilst British pig producers have been haemorrhaging money for over two years. We hope a full and thorough investigation is conducted to ensure such practice is identified and those responsible held to account.”

Ms Wilson pointed out that British pork has some of the highest welfare standards in the world and producers work relentlessly to meet the requirements of Red Tractor, RSPCA Farm Assured and other assurance schemes.

“To see this wilfully undermined by manufacturers passing cheap imported pork off as British is a massive kick in the teeth for a sector that has been through so much in the past years. There will be some very angry pork producers out there,” she noted.

The chief executive also remarked how people are rightfully concerned about the transparency of the supply chain and how widespread this practice is among food processors.

“We will all need further reassurances that our supply chain is acting honourably and that the checks and systems in place in the UK are sufficient to detect fraud, particularly since our departure from the EU,” Ms Wilson stressed.

The post Thousands of tons of imported pork sold as British in latest food fraud scandal appeared first on Farmers Guide.

The drinks will be removed from supermarket shelves beginning April 2023, allowing the company to focus on its best-selling fruit and veg juices and smoothies. In the style of its usual witty humour, innocent wrote on social media:

‘In some nutterly disappointing news, we’re sad to say that our dairy-free range will be leaving shelves in the next few weeks. Which means this is your last call to go on stock up on our hazelnut, almond, and coconut dairy alternatives.

‘We know some of you really love these drinks, so we wanted to take this time to thank you for buying them. We really appreciate all five of you.’

Innocent Drinks first entered the dairy-free alternatives market in 2018 with the launch of its three vegan smoothie products. The drinks are made with the same base ingredients – spring water and sea salt – which are then blended with alternative milk derived from the nut or grain corresponding to the product’s name.

Responding to customers who are sad to see the products go, an innocent spokesperson wrote: ‘We’re sorry to say that just like Shakira’s hips, our sales figures don’t lie. We ask for your compassion at this time of mourning.’

Suggesting the company could give the drinks another try, a Twitter user wrote: ‘Always liked the coconut one. Sad they are leaving. Never know you might do a Neighbours and return them?’

Innocent wrote in response: ‘We are open to large sums of money from streaming giants to keep them alive.’

Other users said they weren’t aware the products existed or have never seen them on supermarket shelves. Nicola Foxfield wrote:

‘Literally the first time I’ve seen/heard of them. Not promoted enough by retailers, perhaps? Either way, I’m sad that the first I hear about them is their withdrawal,’ to which innocent responded with ‘[falls to the ground in sadness]’.

Although innocent’s dairy-free smoothie range failed to rack up sufficient interest, the company will continue to look at using dairy alternatives in its products. An innocent spokesperson said:

‘Whilst we know that some of our drinkers are sad to see the dairy alternatives range go, we are constantly creating new drinks for people to enjoy and we will continue to explore the use of dairy alternative ingredients as part of this.

‘In fact, we are already working on some tasty new recipes which include dairy alternative ingredients as part of our product innovation.’

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On the farm shop’s website, the celebrity farmer explains the spirit is distilled from whey, the liquid remaining after milk has been curdled and strained, also used in protein drinks. With the milk supplied by the farm’s own cow residents, the product is ‘the greenest of all green mile vodka out there’.

Boasting an ABV of 40%, Diddly Squat cow juice vodka is currently priced at £39 a bottle and can be enjoyed ‘chilled, straight up, over ice, or in a cocktail’.

Other than the Diddly Squat farm shop and online store, Jeremy’s brand new vodka line is stocked exclusively at Plonkers Wine Bar in York, who have invited customers to give it a try on Instagram:

Speaking to Farmers Guide, Plonkers manager Jo Ayrton explained how the wine bar came to stock Diddly Squat vodka, which was a simple case of “if you don’t ask you don’t get”.

“Our business owner had watched series two during half term whilst he was away with his family. It was obvious from both series that Jeremy, Lisa and the team cared a lot about supporting independent businesses in the farming sector and locally in Oxfordshire. As a family-owned independent business in York that shares many of the same values around supporting smaller business in the UK we wondered if there might be some way to get involved.

“Times are really tough in the hospitality trade, just like with farming. The chains are really driving the independents out of business – and although we’re a well-established business with a solid customer base, we’re also not immune to the impacts of the economic climate in the UK.

“We reached out to Diddly Squat Farm Shop during half term holidays at the end of February, and after a little backwards and forwards the team at Diddly Squat, led by the super helpful Lucca Allen working with Lisa, got our first product delivered to us on the 16th of March. We’re honoured to be the first bar in the UK to stock the vodka from a trade perspective.”

Commenting on how Diddly Squat cow juice vodka compares to other products on the market, the manager said: “The Cow Juice Vodka is actually pretty outstanding – its smooth and clean, and clearly is a premium product. Obviously, a great deal of thought and attention has gone into the vodka and it’s packaging.

“Our customer base here at Plonkers has really taken to it, and I’m expecting to have to re-order quite quickly! We’re really looking forward to working with the team at Diddly Squat in the coming weeks and months and working out how we can do more together to promote both our businesses, and the independent sector more generally.”

In related news, Jeremy has also been dipping his toes into the alcohol-free drinks market, giving hints of a new product line that will bear the name ‘Diddly Fresh containing diddly squat alcohol’.

According to media reports, the TV presenter has applied to the Intellectual Property Office to have the drinks sold at his farm shop trademarked. His application has been published by lawyers and it will remain law for 10 years if it is passed in the coming weeks.

Drinks currently sold by Jeremy’s farm shop include Diddly Squat Farm Gin in a Tin and Diddly Squat Whisky, which is a blend of the farm’s own bee juice and fine Scottish Whisky.

The post “Udderly brilliant” cow juice vodka launched by Clarkson’s farm shop appeared first on Farmers Guide.

Amid the extreme inflation of input costs, a large surplus of lamb on British farms, and meat prices being down by 13% compared to the same week last year, now is the time to champion British produce, said National Sheep Association (NSA) chief executive Phil Stocker.

“NSA was disappointed to hear the announcement by Aldi that it is dropping support for British-produced lamb and beef, following hot on the heels of the irresponsible suggestion by John Allan, Tesco Chair, that food producers are taking advantage of the poor in society by pushing up food costs.

“This air of negativity is not good for any part of the supply chain and reflects particularly poorly on retailers.”

Other than Aldi, Tesco, Sainsbury’s and Asda are also known for stocking fresh and/or frozen meat from outside the UK, while Waitrose, Morrisons and the Co-op are continuing to stand by their pledge to back British farming.

Mr Stocker stressed that producers at the beginning of the supply chain need support from everyone involved as red meat is costing more than ever to produce, and retailers have a key role to play.

“We also need a showcase on every supermarket shelf for lamb and other products produced in the UK. To see one retailer imply that costs have been artificially inflated, and another remove its support for UK-produced product at this volatile time is extremely concerning.”

Due to the large carryover of livestock into 2023, there is ample supply of lamb at the present time, and lamb production is expected to be 8-9% higher this year according to the AHDB.

With British lamb being one of the most sustainable products in the world with some of the highest welfare standards, Mr Stocker is disappointed to see the “blatant disregard some large retailers have for British produce”.

“The agricultural industry is combating a period of extreme and unprecedented volatility within the marketplace, supply chains and input costs. Now is the time to champion British – and NSA applauds the retailers that are stepping up and doing the right thing,” he remarked.

Echoing his words, NFU president minette Batters also applauded the credentials of British lamb and criticised Aldi for filling shelves with high-carbon footprint goods.

“Aldi has prided itself on 100% British sourcing on fresh meat, so British sheep farmers, and many shoppers who want to buy locally produced lamb, will be dismayed to see them backtrack on their long-term commitments on lamb sourcing.

“It is especially disappointing that home-grown, climate-friendly lamb will be replaced by products with significant food miles.”

Moreover, Ms Batters also pointed out the situation puts farmers in a difficult position.

“Lamb production isn’t a tap that can just be turned off and this is coming at a time when the sector is already under huge pressure with inflationary costs and policy uncertainty.”

“Aldi UK – there is no need to import New Zealand lamb!”

Sheep farmer Clare Wimmers of Little Walterstone Farm in Gower, Swansea, was extremely distressed to find out about Aldi’s decision to stock New Zealand lamb. She wrote on social media:

“Aldi UK decision to break its pledge to stock ONLY fresh British Lamb is extremely distressing news for British farmers. With the loss of EU grants spiralling prices of animal feed, production cost rising daily this decision couldn’t come at a worse time.

“According to Google, in 2021 the UK is made up of 216,000 farm holdings. We here at Little Walterstone Farm still have lambs left over from last year as we’ve been waiting for the price to rise before we give them away in the market. Say if each farm had only 10 of last years lambs left now this totals to 2,160,000. That’s before this season has even started….”

She went on to condemn Aldi’s move to bring in New Zealand lamb and called on shoppers to start eating food produced in Britain rather than “inferior imports”.

Commenting on the news, Neil Darwent, founder of the small family farming network Produce & Provide, wrote on Twitter:

“Disappointed to see Aldi going back on their 100% British pledge on lamb and other meat sold in their stores.

“If you want to back British farmers buy direct from farms. Check out the Produce & Provide website map to find them.”

Yet others added to the noise by condemning retailers for relying on cheap import produce on social media. First generation tenant farmer Matthew Blair, farming beef and sheep at Thrimby, Cumbria, wrote on Twitter:

Another farmer, Mathew Robers from North Wales, praised retailers that are still backing British farmers amid the industry-wide crisis:

To quieten the waters, Aldi reiterated its support for British farming and said the majority of its lamb will continue to be sourced from British farms.

An Aldi spokesperson said: “Aldi is a major supporter of British farming and we have committed to invest an additional £3.5bn a year with British suppliers by the end of 2025. This move aims to support customers during the cost-of-living crisis by offering affordable and in-season lamb all year round.”

Aldi’s core range of fresh beef, pork, poultry, milk and eggs will continue to be sourced from British, Red Tractor or Lion Eggs approved farms, the retailer said. Lamb mince will also remain 100% British all year round, while core range leg steaks, half legs and lamb chops will include New Zealand bought lamb in season.

The retailer added that all New Zealand lamb products will be clearly labelled with the flag prominently displayed to communicate the country of origin to the customer.

The post Industry dismayed over Aldi’s decision to stock New Zealand lamb appeared first on Farmers Guide.

New to the Pinnacle Agri catalogue is the Firestorm Pellet Stove

Pinnacle Agri says it strives to provide customers with the most innovative and reliable gardenware products on the market, all at competitive prices. Debuting its range of high-quality products is a uniquely designed eco-friendly patio heater – the Firestorm Pellet Stove.

Simply load the Firestorm with wood pellets, light the contents and the flame will spiral the full 1.5m tube in just 15 minutes, providing over an hour of enticing flames.

You can add more pellets to the stove once lit to extend the burn-time as required. The Firestorm is easy to light and self-extinguishes once your evening draws to a close, ready for its next use, the company says.

The product comes with everything you need to get started, including a free bag of sustainable wood pellets – providing over six hours of warmth.

Electric and natural gas prices are on the rise with no sign of slowing down. This makes heating your outdoor space more costly by the day and you don’t always quite know how much you’re spending until the bill comes through the letterbox.

Pinnacle Agri says you can rely on its products for a sustainable, cost-effective and stylish solution to heating your outdoor spaces.

Running an electric patio heater could cost you upwards of £2 per hour depending on your tariff, whilst running a gas patio heater could cost roughly £3 per hour. Firestorm costs just £1.66 per hour to run and these prices are inherently stable, Pinnacle adds.

All of Pinnacle’s products are designed and manufactured in the UK ensuring only the highest quality reaches both its direct and trade customers. As your order is produced in-house the team can customise it to meet your requirements.

This Christmas, Pinnacle Agri is spreading some festive cheer with a 10% discount if you order a Firestorm Pellet Stove using the code “Farmersguide” before 1st January 2022.

SEE MORE INFORMATION

Follow the company on Facebook for the latest updates.

The post Agricultural family launches creative gardenware company appeared first on Farmers Guide.

Herd manager and Total Farm Supplies owner, Antony Trigwell, set up the online store after his own personal struggles getting the equipment he needed in a timely fashion. The company has been built with customer service and secure online shopping as core principles.

Total Farm Supplies now stocks a broad range of products covering everything from animal health to workwear. The business supplies directly from the wholesaler for faster turnaround times, and the lack of overheads also means cheaper prices. As part of its commitment to offering the best possible prices for farmers, the company often has special offers on its top brands and offers free postage on all orders over £75.

Mr Trigwell said: “We are striving to be the go-to online agricultural merchant, with our ever-expanding range of products and an easy to use website that is safe and secure.

“It supplies our herd of 120 Jerseys with consumables, electric fencing, dairy spares and equipment. Join us and make your life easier when purchasing goods for your farm, smallholding, stables or country pursuits.”

The company’s wide range of products has allowed it to become a one-stop-shop for farmers, providing farm equipment for all types of livestock, including being stockists for premium equipment such as Rutland electric fences. It also offers tough wearing, farm friendly clothing from brands such as Betacraft and Kaiwaka to keep you warm on the farm this winter season.

Visit Total Farm Supplies for more information and to shop the vast array of products.

You can also follow the company on Twitter, Facebook and Instagram to stay up to date with upcoming offers.

The post Online farm supplies business continues to grow appeared first on Farmers Guide.

Rural insurer NFU Mutual has teamed up with social media experts Maybe*, to provide small business policyholders, including farm shops, with free access to social media expertise.

Farm shops insured with NFU Mutual can now look to benefit from the same expertise for free, as the insurer offers its small business customers access to Maybe*’s social media tools as part of its support for communities during the pandemic.

The scheme aims to help NFU Mutual’s small business customers connect with local shoppers through a free year-long subscription worth £1,140, giving access to social media tools, advice and insight.

“We’re constantly learning”

Hayles Fruit Farm is located just outside the ancient market town of Winchcombe in the Cotswolds. The farm has been run by the by the Harrell family since 1950. Today, Hayles has diversified and offers a tearoom and a farm shop, together with fishing and camping facilities.

Since launching a transactional website, the farm has found social media a valuable tool to bring in more customers and now has a social media audience across Facebook, Instagram and Twitter of over 5,000.

Instagram has proved to be a particularly effective tool for the business. Prior to 2020, the farm posted sporadically throughout the year. Since lockdown, the farm has needed to use social media even more as a way of connecting to local customers. It has now more than tripled the amount of social media content it produces and the engagement on that content.

By being more active and more engaged on social media, Hayles is benefitting from the increasing level of support from the community as is it looked for more ways to support local businesses.

Through lockdown, the farm was well placed to serve local customers with grocery deliveries. It made sure that it was communicating its ‘Takeaway Tuesdays’ to serve up ‘perfect pizzas’, and ‘fish and chip Friday’ provided an alternative way of getting a chippy tea.

The farm has continued to offer these services, as well as building on the Euros tournament and Olympics to offer customers a bundle of its own label Badgers Cider, which now has its very own newly-launched social media feeds.

Hayles Fruit Farm has more than tripled the amount of social media content it produces and the engagement on that content.

Joe Harrell, Hayles Fruit Farm, said: “Instagram is relatively new for us but we are already seeing that we are engaging followers at a rate higher than accounts with thousands of followers more than us, so we’re really encouraged by the response. We’re constantly learning and have plans to experiment more with Instagram Stories and with Reels. We’ve realised people engage more when we use social media to show behind the scenes, get to know us and the team, and understand how the land is farmed and how the cider is made.”

Polly Barnfield, chief executive of Maybe*, commented: “Hayles Fruit Farm is one of many businesses that has seen success from adapting its social media approach, using insight from Maybe* to be more strategic and targeted in their online activity. Our partnership with NFU Mutual will offer their small business customers the opportunity to use our expertise to build engagement and even drive sales.”

As part of the service, businesses are also included in online Local Guides which promote all local businesses and share local rewards with customers, delivered via their mobile phones.

NFU Mutual and Maybe* offer the following top tips for farm shops:

• Tell your story – help your audience meet you and your team with photos and video
• Use close-up images that show off your produce and where it’s come from, who’s grown it, reared it or made it
• Be consistent and post regularly
• Get involved with bigger events and theme offers and services around it to be relevant to your customers
• Tag in other businesses if you stock them, use plenty of hashtags related to your industry and to your location.

Small businesses, including retailers, cafes, offices, surgeries and farm shops insured with NFU Mutual, are being offered the free social media support. Eligible NFU Mutual customers wanting to register for 12 free months of Maybe* membership can contact their local NFU Mutual Agent office for details.

The post Small farms benefit from scheme offering free social media expertise appeared first on Farmers Guide.

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At present, the consortium for clear food labelling consists of 40 farming, food, animal welfare, environmental, social civic societies and businesses, and growing, representing a diverse range of ecological, social, and governance interests and expertise. All with the aim to stop UK farmers from being undercut by lower standard imports.

C.L.E.A.R. consortium.

Launched at the Groundswell event yesterday (24th June 2021), the campaign has gathered momentum and gained many followers across social media.

What are they campaigning for?

Kent Shepherdess, Zoë Colville (@thechiefshepherdess), who supports the campaign stated: “We have a mission ladies and gents.”

And goes on to say: “We can’t change the trade deals but we can push for clearer labelling legislation to ensure we can all make an informed decision when buying produce. What I’d like you to do is to sign the petition, let’s get this ball rollin’.”

One of the C.L.E.A.R. campaign leaders, Catherine Chong, said: “C.L.E.A.R. believes that in order to understand how our food choices impact nature, animal welfare, our health, and the well-being and livelihoods of farmers and everyone in the food supply chain, we need food labels that tell us how our food is farmed, grown, reared and processed.”

“So all of us can make informed food choices.”

If you would like to read more about the clear food labelling campaign or sign the petition, please visit C.L.E.A.R.’s website. 

Graphics: @a_side.studio

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