“Udderly brilliant” cow juice vodka launched by Clarkson’s farm shop

On the farm shop’s website, the celebrity farmer explains the spirit is distilled from whey, the liquid remaining after milk has been curdled and strained, also used in protein drinks. With the milk supplied by the farm’s own cow residents, the product is ‘the greenest of all green mile vodka out there’.

Boasting an ABV of 40%, Diddly Squat cow juice vodka is currently priced at £39 a bottle and can be enjoyed ‘chilled, straight up, over ice, or in a cocktail’.

Other than the Diddly Squat farm shop and online store, Jeremy’s brand new vodka line is stocked exclusively at Plonkers Wine Bar in York, who have invited customers to give it a try on Instagram:

Speaking to Farmers Guide, Plonkers manager Jo Ayrton explained how the wine bar came to stock Diddly Squat vodka, which was a simple case of “if you don’t ask you don’t get”.

“Our business owner had watched series two during half term whilst he was away with his family. It was obvious from both series that Jeremy, Lisa and the team cared a lot about supporting independent businesses in the farming sector and locally in Oxfordshire. As a family-owned independent business in York that shares many of the same values around supporting smaller business in the UK we wondered if there might be some way to get involved.

“Times are really tough in the hospitality trade, just like with farming. The chains are really driving the independents out of business – and although we’re a well-established business with a solid customer base, we’re also not immune to the impacts of the economic climate in the UK.

“We reached out to Diddly Squat Farm Shop during half term holidays at the end of February, and after a little backwards and forwards the team at Diddly Squat, led by the super helpful Lucca Allen working with Lisa, got our first product delivered to us on the 16th of March. We’re honoured to be the first bar in the UK to stock the vodka from a trade perspective.”

Commenting on how Diddly Squat cow juice vodka compares to other products on the market, the manager said: “The Cow Juice Vodka is actually pretty outstanding – its smooth and clean, and clearly is a premium product. Obviously, a great deal of thought and attention has gone into the vodka and it’s packaging.

“Our customer base here at Plonkers has really taken to it, and I’m expecting to have to re-order quite quickly! We’re really looking forward to working with the team at Diddly Squat in the coming weeks and months and working out how we can do more together to promote both our businesses, and the independent sector more generally.”

In related news, Jeremy has also been dipping his toes into the alcohol-free drinks market, giving hints of a new product line that will bear the name ‘Diddly Fresh containing diddly squat alcohol’.

According to media reports, the TV presenter has applied to the Intellectual Property Office to have the drinks sold at his farm shop trademarked. His application has been published by lawyers and it will remain law for 10 years if it is passed in the coming weeks.

Drinks currently sold by Jeremy’s farm shop include Diddly Squat Farm Gin in a Tin and Diddly Squat Whisky, which is a blend of the farm’s own bee juice and fine Scottish Whisky.